Andry Street Music: August 2012

Thursday, August 23, 2012

Put It Down (Behind The Scenes)

What is RedPandaLife.com ???

For the first time in 3 years, the Red Panda Supply Company (RPSC) has unveiled a new brand strategy to increase understanding of the impact that local designers have in the clothing community. The RPSC has the unique capacity to address many of the challenges facing the industry today. Through its new brand strategy and framework, the clothing line will extend its reach into communities to nurture the potential of youth and teens, improve the clothing industry outlook and well-being and provide opportunities to support other brands.

The new brand strategy – the result of more than two years of analysis and research – was introduced today at a Private Press Conference event that included leaders from the philanthropic and nonprofit community, corporate sponsors and volunteer students for local design schools. The RPSC unveiled a new, more forward-looking logo that reflects the vibrancy and diversity of the company while at the same time keeping to its theme "leaders of the rebellion". It is the framework that focuses resources on three core areas: collaboration development, successful living and social responsibility. In another major change, the company will be called “the R” to align with how people most commonly refer to the company. The national resource office, RPSC of the USA, has already begun the transition to the new brand. In the up coming future you will see Rs across the country that will transition fully within five years.

“This is a very important, exciting time for the R,” said Daniel Blaze, media spokesperson and head of PR for RPSC of the USA. “For the past 5 years, we’ve focused on changing clothing for the better. Our commitment to building greater awareness for the important work we do will enable us to expand our efforts and further strengthen brands all across the country.”